Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from akarskin.com. 

Personal information that we collect 

When you visit our Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We and our third-party partners may collect Device Information using the following technologies: 

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org
  • “Log files” track your interactions on our Site, and collect data including your IP address, geographic location, browser type, Internet service provider, referring/exit pages, and date/time stamps 
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse our Site 

When you visit our Site and undertake the following actions:

  • Attempt a check-out process
  • Make a purchase or place an order
  • Create a customer account
  • Contact our customer service
  • Leave a review
  • Enter a sweepstakes or contest
  • Sign up for promotional communications like our email newsletters

We may collect the following information from you, including your name, billing address, shipping address, payment information (such as credit card information), email address, and phone number. We refer to this information as “Order Information”. 

When we refer to “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

How do we use your personal information? 

We use your Order Information to fulfill any orders placed through our Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). In addition, we use this Order Information to: 

  • Communicate with you
  • Screen our orders for potential risk or fraud
  • When in line with the preferences you have shared with us, provide you with relevant information or advertising relating to our products or services through digital channels and social media to enhance your shopping experience.

We use your Device Information to screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site), and to assess the success of our marketing and advertising campaigns.

Sharing your personal Information 

We share your Personal Information with the following categories of third party companies to help us fulfill the business operations and security measures described above.

  • E-commerce platforms like Shopify, which is used to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • Web analytics services like Google Analytics, to analyze how visitors like you use our Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 
  • Professional service providers that facilitate your shopping process, such as product subscription services, payment service providers, warehouses and delivery companies
  • Professional service providers such as marketing agencies, and advertising partners such as Facebook and Google for analytics and remarketing purposes
  • Credit reference agencies, law enforcement and fraud prevention agencies for tackling fraud

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.


Behavioral advertising, SMS messages and Email newsletter marketing 

As described above, we use your Personal Information (excluding your credit card information details) to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising on the following platforms at any time by using the links below: 

  • Facebook: https://www.facebook.com/settings/?tab=ads 
  • Google: https://www.google.com/settings/ads/anonymous 
  • Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can manage and unsubscribe from our email newsletter at any time using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

You can manage or unsubscribe from our SMS messages by using any of the below methods:

  • To unsubscribe reply STOP (all uppercase) to any SMS from Akar Skin that was sent to you
  • Email info@akarskin.com to request receiving fewer messages or to be removed from our list



Do not track 

Please note that we do not alter our Site’s data collection nor data use practices when we see a Do Not Track signal from your browser. 

Your rights 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (such as if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Data retention 

When you place an order through our Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Changes 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Contact us 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@akarskin.com or by mail using the details provided below: 

Akar Skin 
[Re: Privacy Compliance Officer] 

Akar Skin Ltd., Room 3, 3/F, Hung To Industrial Building, 80 Hung To Road, Kwun Tong, Hong Kong, Hong Kong SAR China